COS - Yatta

Contrasting intricate scrunches and rustles to match the movements of the quilted fabric with a warm, rich soundbed comprised of synth pads underneath brought this animation to life and gave it a hyper realistic presence.

“The quilted bag is this year’s must-have accessory from COS. The sell-out bag inspired a flood of imitations and replica products, after being worn by Jennie Kim – dubbed the fashion queen of K-pop. The bag disappeared off shelves overnight and prompted a wave of imitations to appear on the market; a phenomenon known as the ‘Jennie Effect’. A quick scroll on TikTok will confirm that the #cosbag is the viral item everyone wants to get their hands on. COS approached Yatta to create animated social content that would boost brand recognition and firmly cement COS as the home of the original quilted bag.” YATTA